Pre-paid debit card for under 18s welcomed
A new prepaid debit card for the under eighteens has been welcomed by industry officials, as it comes with a proof of age element that will enable cardholders to enjoy cashless spending without the risk of them using the cards to purchase age restricted items such as alcohol or cigarettes.
The card, called the UreLife card, was launched earlier this month, and incorporates government approved proof of age verification that will prove invaluable to retailers who do not want to run the risk of selling certain products to underage customers.
A UreLife official stated: “The UreLife card is a new, safer way to carry, manage and spend money. Under-18s will have all the benefits and freedoms of cashless spending, while the proof-of-age mechanism will restrict purchases of alcohol, cigarettes and other age-restricted products. The benefits for retailers and parents are clear to see.”
The prepaid card is available for all ages, but the age verification will prove most useful with cardholders that are under the age of eighteen.
The cards are available to five different age groups, which are 12-15-years; 16-17-years; 18-20-years; 21+ years; and 60+ years. There is a different colour code assinged to each of these age groups. The cards carry a National Proof of Age Standards Scheme (PASS) hologram.
Jeremy Beadles, chief executive of the Wine & Spirit Trade Association (WSTA), said: “Our retail members are committed to preventing the sale of alcohol to under-18s, and we welcome the UreLife card as a tool to help retailers in this work.
By carrying the PASS hologram, retailers can be confident that the UreLife Card is reliable proof of age, and by providing proof of age within a payment card, it encourages young people to carry the ID they need to prove they are old enough to access the services and goods they are entitled to.”
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